An AI assistant answers the same guest questions around the clock – on your website, on WhatsApp, and optionally by phone.
During peak season these questions all land at once – usually morning and evening, right when the office is busiest:
The assistant takes these standard questions off your hands – around the clock, even once the office has closed for the day.
At 9pm a guest looks up the meeting point for tomorrow's kids' class on your website – the assistant answers right away, with your actual meeting point.
Example ski school with placeholder data – not a real booking. Click a question to try it.
The assistant doesn't replace your booking system – it links straight to it at the right moment, whether that's your own system or a third-party platform.
Example: a ski school already uses a third-party booking platform for lesson sign-ups – the assistant answers questions and sends guests straight to the right lesson on that platform when they're ready to book.
Setup and ongoing maintenance throughout the season are included either way.
Example pricing for the 2026/27 season. The phone add-on is priced by actual call volume – we'll confirm the exact number on our first call.
Grouped by topic, with a tip on how to answer each one in advance – free, to read online and print for your office.
What is the checklist for? During peak season, the same questions reach the office every day. The list lets you see in 5 minutes which of them your guests already find answered in advance on your website, in the booking confirmation, or on a sign – and which ones are still open and cost you time on the phone.
The full, interactive checklist is currently only available in German – you're still welcome to use it for inspiration, guest questions are very similar everywhere.
View the checklist (in German)I work as a ski instructor in Tirol, Austria, and know the daily rhythm of a ski school office firsthand – the morning calls, the evening questions, the same messages over and over. BotForge for Ski Schools grew out of that exact experience, not a drawing board.
Yes. Only the information needed to answer a question is processed. Details are in the privacy policy.
Yes, it switches automatically to the guest's language – German, English, French and more on request.
It doesn't make anything up. If it's unsure, it honestly points the guest to your office instead of guessing.
Usually a few days before the season starts is enough, once we have your real lesson schedule and pricing. You'll get a working demo to test beforehand.
Ongoing maintenance through the season is included in the package price – just send over any changes to lessons or pricing.
No. It answers questions and links to your existing booking system at the right moment, whichever one you use.
You don't have to. The season package simply ends when winter does – it doesn't auto-renew.
Yes, the month-to-month plan can be cancelled at any time.
Send a few quick details – I usually reply the same day.
I usually get back to you within one business day.